Curriculum Vita
EDUCATION
California Institute of Integral Studies, San Francisco, California
Ph.D. Transformative Studies, communications concentration ABD 2011
TEACHING EXPERIENCE
Assistant Professor of English, Eastern Michigan University Present
Instructor of Communications/Adjunct Professor, The College of Saint Rose, Albany, NY
2010 – Adjunct Instructor
2007 – 2010 – Instructor of Record January 2007 - present
The College of Saint Rose, Albany, New York
Undergraduate courses:
Public Relations History & Practice
Contemporary Advertising
Public Relations Practicum
Online PR & Advertising
The Agency
Senior Seminar
Public Relations Copywriting
Intro to Mass Media
Developed additional courses and syllabi including:
Advertising Copywriting
PR & Advertising Publications
PR & Advertising for Campaigns
Graduate courses:
External Relations
Crisis Communications
Public Relations Writing
Public Relations History & Practice
Using Social Media in PR
Adjunct Instructor of Communications, Excelsior College, Albany, New York 2009 - present
Foundations of Public Relations
Foundations of Communication
Interpersonal Communications
Conflict Management
RELATED EXPERIENCE
The Albany Academies, Albany, New York
Director of Marketing and Communications 2005 - 2007
Articulated the identities and missions of The Albany Academy and Albany Academy for Girls and the mutual benefits of the formal affiliation between the two Academies
Planned and executed media and community programs that enhanced the visibility and public perception of the School within the community
Redesigned the Website for both institutions
Overhauled all major external communications including marketing materials, annual publications, & newsletters
Represented the schools in public forums
Organized special events including the Melville Symposium
Managed a budget of over $200,000
Responsible for managing the communications and marketing staff
Nextel Partners, Albany, New York
Public Relations/Marketing 2003 – 2005
Oversaw marketing communications plan to support area sales and business objectives for a multi-market area including Upstate New York, Vermont and Central Pennsylvania
Managed public relations activities including: media relations, community relations, business leadership and government relations
Responsible for managing all local media relations activities including relationship development, creating and maintaining a media contacts database, proactive pitching of business articles along with writing and distributing press releases
Achieved over $2,000,000 in media ad value over three years for multi-market area
Responsible for developing and maintaining internal Nextel community sponsorships and networking calendar
Worked proactively with the technical team to identify potential citing issues and develop a plan to support the build plan
Developed and maintained strong partnerships with internal and external customers and vendors
Developed, managed and executed special events, community programs and trade shows:
Compiled and scheduled budget for all shows/events
Prepared summary of action steps before and after shows/events
Oversaw and managed pre- and post-trade show activities including mailers and follow-up communications with new leads and contracts
JLT Services, Latham, New York
Interactive Marketing/Public Relations Specialist 2002 – 2003
Wrote and edited press releases, articles, sales materials, newsletters and proposals for use in print & online media
Managed websites for clients – define requirements, outline layout, coordinate content, write and format code for website and serve as a relationship manager requiring interaction with client, web designer
Coordinated and assisted in business development initiatives – research, evaluate and meet with potential clients, organizations, content providers, publications and online partners
Managed and assisted in development and implementation of company Intranet – meeting with division heads on a periodic basis, translating employee feedback into features and functionality, coordinating content from all divisions, designing and formatting content for web usability
Designed lead generation programs that drive traffic, repeat visits, revenue streams and repeat customers
Community Workshop Ind., Glens Falls, New York
Public Relations Specialist 1998 – 2002
Served as company’s key spokesperson for all public relations/community relations including media relations
and crisis management communications
Developed and implemented an employee communication plan
Designed and maintained company’s Internet and Intranet web sites
Managed budget and creative strategies pertaining to the advertising and corporate image programs that
supported corporate goals and objectives
RELATED WORK:
Marketing, Social Media Strategist, Cengage Learning, Clifton Park, New York - Present
Marketing and Public Relations, NYS Association of Health Care Providers, East Greenbush, New York
Public Relations, Marketing, and Sales, Capital EAP, Albany, New York
PUBLICATIONS AND PAPERS
National Communication Association: Assign This - Blog Writing Assignment February 2011
“THE EFFECTS OF SOCIAL MEDIA ON COURSE DEVELOPMENT AND DESIGN IN COMMUNICATION: AN EXPLORATION” paper January 2009
“To Blog or Not to Blog” published in Aware January February, 2008
“Crisis Communication: What do you do?”published in Aware September-October, 2007“SnackerTracker Nutritional Guide” published 2007 (ed. Frances G. Weiss, MS RD, C.D.N.)
TEXTBOOK REVIEWS
Reviewed a textbook entitled May 2010
Marketing Public Relations by Gaetan Giannini for Pearson Publishing
Reviewed several chapters of a textbook entitled February 2009
Writing for Publications by Tamara L. Wandel for Cengage Learning
GUEST LECTURER
Com 525 Interviewing and Practice; taught students the use of Blog Talk Radio and Twitter in a class dedicated to learning how to conduct, analyze and write effective interviews for a variety of media outlets.
PRESENTATIONS
UPCOMING: Capital Region’s Leadership Development Media Day January 2011
NLI – Webinar: Social Media Strategies and Tactics December 2010
Learning Symposium, Cengage Learning September 2010
Social Media Strategies in Healthcare
Media2010: How Blogs Shape the New Conversation March 2010
Public Relations Society of American, Albany, New York Chapter
“Blogging Etiquette for PR Practitioners” April 2009
Cornell Cooperative Ext., Albany, New York
“Using Social Media in the Workplace” May 200
Private Pay Conference, Verona, New York
“Press for Success” April 2007
Home Care Annual Conference
“PR 101 Hands-On Workshop” October 2007
PROFESSIONAL TRAINING
Management Communication Training 2010
Communication Analysis 2010
Blackboard 2009
Wimba Classroom 2009
Social Media Breakfast Tech Valley August, October 2009
PhotoShop CS2 2008
Media Myths & Realities 2007
Go Site-Seeing: Web Site Techniques 2007
WestWord Communications Media Training Annual Team Meetings 2002 - 2005
West Communications Presentation Skills Training 2005
DPS – Dimensions of Professional Selling, Pensacola, Florida 2003
GDS – Getting Directly Connected, Pensacola, Florida 2003
AREAS OF EXPERTISE
Technology: Internet Research, Microsoft Word, Excel, Publisher, PowerPoint, PhotoShop, Quark, Adobe PageMaker, InDesign, and Visio.
Social Media: Facebook, Myspace, Twitter, and LinkedIn among others
MEMBERSHIPS
Public Relations Society of America, Albany, New York Chpater 2003 – present
